Developed and implemented communication strategies and information programs for The Luxxor Group and three of its subsidiaries, which helped improve brand health by 65%.
Effectively translated brand strategies into brand plans, brand positioning, and results-yielding go-to-market strategies
Organized advertising/communication campaigns (social media etc.), exhibitions and promotional events, which yielded 80% more visibility for the
Conducted market research and analysis for a proposed new business worth N20, 000, 000.00, and helped the company save millions of naira by researching issues
Wrote and edited content for diverse marketing distributions (brochures, press releases, website material etc.)
Senior Copywriter Sep 2011 – Aug 2017
Insight Publicis • Foremost Marketing Communications firm in Nigeria. www.insightpublicis.com
Selected Achievements:
Won global and local awards like the World Advertising Council Award (WARC), Publicis Grand Prix, Digital Campaign of the Year, LAIF Awards, amongst several
Achieved a 200% increase in revenue for brand Pepsi, when compared to the same period in 2016
Led the team that pitched and won the N120 Million Pernod Ricard’s Absolut Vodka business in
Created vibrant social media platforms and a dynamic website for Pepsi Nigeria, sparking increased digital engagement with the consumers and building brand
Managed market launch of 14 new Huawei phones. Identified opportunities, researched product possibilities, collaborated with the marketing team and created campaigns generating millions in annual sales.
EDUCATION
Public Relations – Corporate Communications Jan 2020 – Dec 2020
Equivalent to a bachelor’s degree in Canada as evaluated by World Education Services
PROFESSIONAL CERTIFICATIONS
Google Ads Display Certification – Google 2019
Communication Strategies for a Virtual Age – University of Toronto, 2019
AWARDS AND HONOURS
Unilever: The Power of Algae Contest Winner 2016
Winner in a global Unilever contest for a creative marketing solution.
Cannes Lions International Festival of Creativity Trip Winner 2014
Won an all-expense paid trip to the Cannes Lions International Festival of Creativity, France. The competition was organized by Insight Publicis, and the task was to create an impactful campaign addressing a gender issue.