Writing a press release is like going on a road trip
Writing a press release is like going on a road trip, with your spouse, your 3 kids, and the family Chihuahua. First things first You need to let everyone know the destination from the...
Tagged: public relations
Gender pay gap: a review of a research report by ADP Canada
Who would have thought that after well over a hundred years of being a vital part of the workforce, there is still a huge gender pay gap between men and women in Canada? I...
1 Poutine to 4 Potatoes: Supporting some of those most affected economically by COVID-19.
Due to the ongoing pandemic, many brands are shying away from marketing communications. Hence, a lot of opportunities to make a meaningful difference in people’s lives go by untapped. Canada’s National Poutine Day, on...
Internal Comms: the CEO’s blog post to all staff
The letter below is a sample write-up I did as a class assignment. It is a blogpost from a CEO to all employees of the organisation. FROM EMPLOYEE TO SUPERHERO: HOW WE PUT...