ADVERTISING
“Through Advertising, I take businesses out of the dark and bring them to lime light…”
Past Projects (experience)
SOME OF THE ADS I CREATED & COLLABORATED ON
PEPSI: LONGTHROAT CAMPAIGN
THE BRIEF:
Launch the new Pepsi 60cl pack into the market.
SOLUTION:
Tapping into the insight that Nigerians long for more out of lie than they current have, we took a local phrase – ‘’Longthroat’, and built our campaign around it.
The campaign was promoted heavily on digital and other platforms, and became the top trending topic in Nigeria in the first week of it’s launch.
Sales sky rocketed by over 200%, and brand equity for Pepsi increased nationwide.
THE BRIEF:
Develop a valentine’s day press and web ad.
SOLUTION:
We positioned Pepsi as the central connection between lovers during this season of love.
Inspired by the traditional colours for baby girls and baby boys – pink and blue, we made the female a passionate red to pair with the guy’s cool blue in forming the Pepsi logo in the middle.
The ad was used on press and digital platforms, receiving numerous comments and shares on social media.
It also won a LAIF award.
PEPSI: LAMP POSTS
THE BRIEF:
Developing attention grabbing lamp post ads.
SOLUTION:
As people journey on the road, driving/walking past our lamp posts, we decided to visually show them the journey to refreshment with Pepsi. This won a LAIF award.
MECHANICS:
Each visual was placed on one lamp post
The contents of each bottle gradually reduced as you progressed on the road.
The final destination…satisfaction.
THE BRIEF: Create ads for the new Heineken Magnum.
SOLUTION:
As the 1.5Liter bottle size of the Magnum was a novelty in Nigeria, we decided to create unique communication materials which would stand out from the typical regular beer ads we have in Nigeria.
THE BRIEF:
P&G signed on one of the athletes representing Nigeria in the 2014 Olympics – Blessing Okagbare. The task was to develop an ad for the Olympics, using P&G’s new ambassador, with the global theme ‘Thank You Mum’
SOLUTION:
We decided to highlight the role of a mother in the life of every child by using the ambassador’s REAL mother.
MECHANICS:
We got two consecutive pages in a newspaper, one page directly behind the other.
On the front page, is the victorious ambassador, and the copy reads ‘Behind every champion…
The message was divided into two on the two pages, such that you have to flip to the back page, to see whose face is literarily behind the champion.
When you flip to the back, you see the happy mother of the champion.
THE BRIEF:
The first bottles of 7UP in Nigeria were produced on the same day Nigeria got her independence, October 1st 1960. We were tasked with creating an ad to celebrate both the country and the brand on their joint birthday.
SOLUTION:
Tapping from the popular Drake song, “Started from the bottom now we’re here”, which was playing all over the airwaves at the time, we showed how Nigeria and 7UP started together, and are still going strong.
7UP: Promotional Campaign
THE BRIEF:
Create a sales promotional campaign to increase shelf offtake of brand 7UP.
SOLUTION:
Targeting teens and young adults who studies had shown were the larger demographics that consumed 7UP in Nigeria, we created promotional ideas that would resonate with them
ACCESS BANK: Creative Campaign
THE BRIEF:
Develop a creative campaign for Access Bank
SOLUTION:
Playing on the logo which represents moving forward, we used our creatives to tell inspirational stories of people who are hungry for more out of life.
THE BRIEF:
Create memorable radio ads for the beef and seafood variants of Golden Penny Noodles.
SOLUTION:
For the seafood variant, I developed songs that were themed after the popular “Under the sea” song in little mermaid. And for the beef variant, a catchy music with strong local inferences was created.
THE BRIEF:
Develop an Easter press ad for Scanfrost.
SOLUTION:
We cleverly used the Scanfrost products to represent icons associated with Christianity and the Easter period.
SCANFROST: NEW AMBASSADOR CAMPAIGN
THE BRIEF:
Introduce Omotola as the new Scanfrost Brand Ambassador, while also promoting the products.
SOLUTION:
We decided to center our campaign around what the new brand ambassador is known for – movies.
Taking a cue from popular box office hits, we created a campaign showcasing our new brand ambassador as a co-star with Scanfrost in blockbuster movies.
THE BRIEF:
Create n unique invitation card for the media launch of Peak 456 infant milk. The event’s theme was centred around ‘curiosity’
SOLUTION:
We sparked the curiosity of invitees by designing an invitation that would be delivered to recipients as a mystery box.
MECHANICS:
Invitees receive mystery box
On opening the box, they will see it contains a pack of puzzle pieces
When they complete the jigsaw puzzle, they will see it’s the invite for the launch event
The finished puzzle was shaped like the Peak456 pack.
The front of the puzzle was the invite, while the back was designed like the front of the new Peak456 pack.
THE BRIEF:
Create a disruptive campaign to win the Vitafoam pitch.
SOLUTION:
Re-imagining the Vitafoam experience, we created visuals to show how sweet the feeling of lying on the bed is. So sweet, it could actually be hazardous.
STERLING BANK: VALENTINE AD
THE BRIEF:
February 14, 2015, was valentine’s day and also the day slated for the much anticipated presidential elections. However the election was cancelled suddenly. We were tasked to come up with a valentine’s day ad.
SOLUTION:
We tapped into the current situation in the country for this ad. The ad humorously talks about all the usual fan fare around the election period, and ends with a cheesy love poem – it’s valentine’s day afterall.
STERLING BANK: VALENTINE AD
THE SELF-APPOINTED BRIEF:
Easter was around the corner, and I thought it would be nice if we did something fun; both for staff and for clients.
SOLUTION:
An egg-citing egg hunt activity.
MECHANICS:
For three days, a number of Easter chocolate eggs were hidden around the premises daily.
Each morning, a riddle was sent out via email.
Hidden inside the riddle, was the number and colours of eggs to be found that day.
The first person to decode the riddle, find the required number and colours of eggs, and post it online, was the winner.
Clients were also part of the fun as they received a surprise Easter eggs package.
