Writing a press release is like going on a road trip
Writing a press release is like going on a road trip, with your spouse, your 3 kids, and the family Chihuahua. First things first You need to let everyone know the destination from the...
Category: MarComms
Fifteen fantastic fall ads for first day of fall
Though the cold has been slowly creeping in for the last few weeks, today, September 22, is the official first day of fall 2020. Yaaay to pumpkin season! To get the season started, here...
My first Lumen5 Video
Lumen5 is a video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes. I first heard about the platform from my Digital class...
Gender pay gap: a review of a research report by ADP Canada
Who would have thought that after well over a hundred years of being a vital part of the workforce, there is still a huge gender pay gap between men and women in Canada? I...
Internal Communications real world vs. best practices
Internal Communications in the Real World Practicing what they preach is not the strongest attribute of a lot of organizations. When it comes to implementing internal communications best practices, both big and...
How are African hospitals dealing with COVID-19? A review of UBTH.
What is going on with African hospitals during this pandemic? The media is has been inundated with COVID-19 news, information and misinformation. The bulk of which focuses on the western world’s response to the...
WPP, Ogilvy and H+K Strategies analyze employee experience during the pandemic
I love it when different brands collaborate on a joint project for the common good. So I was quite thrilled when I heard that WPP, Ogilvy’s Employee Experience team, and the People and Purpose...
Media relations post COVID-19: A demo campaign for TD Bank
Right now, everyone is talking about the ongoing COVID-19 pandemic. But the fact is, this too shall pass. And businesses need to prepare for its after-effects. Organizations that start creating a strong post-pandemic strategy...
1 Poutine to 4 Potatoes: Supporting some of those most affected economically by COVID-19.
Due to the ongoing pandemic, many brands are shying away from marketing communications. Hence, a lot of opportunities to make a meaningful difference in people’s lives go by untapped. Canada’s National Poutine Day, on...